Jeremy Holmes | Founder & Director

Jeremy has over 30 years of experience across client & agency side pivoted around Indonesia but straddling different parts of Australia & South East Asia. This experience cuts across diverse categories in commercial & even social spaces; across scores of global, local & glocal brands; across multinational & entrepreneurial companies; across multiple scales & complexities of business. Currently, President & Director of Advantage Indonesia: a premier marketing communication & branding group, globetrotting Jeremy wears multiple hats. He has worked in several countries absorbing the very best they had on offer to augment his already multicultural origins. That is perhaps the core of his ability to distil complexities to come up with easy to action solutions.

Professionally, there are few peers of his when it comes to empathy for complex situations, brutal but constructive honesty, simplicity of solutions. The fact that he has straddled multiple cultures across Sri Lanka, Australia, Indonesia has added to his repertoire of skills.

For details than a decade, his mental agility & insight have helped several Indonesian companies like Pt. Megasari Makmur, PZ Cussons, BCA, Singapore Airlines, Gudang Garam International etc. tackle their challenges & seize new opportunities effectively. Building brands is both an enjoyable job and an absorbing hobby for Jeremy. His abilities can best be captured in the fact that he has actively co-led details than a dozen brands to market dominance positions in Indonesian FMCG market over two decades. The fact that he owns his own golfing brand called Pin High keeps him even closer to the business of brand and P&L building. Jeremy’s appeal in South East Asian market can be gauged from the fact that he is often seen advising friends who may not even be clients of his firm, Advantage.

Jeremy is one of leading luminaries in Asia in general & Indonesia in particular in the arena of bridging brands to business. He is quite sought after for his advice & is actively involved in marketing publications, societal leaderships apart from social concerns through Rotary International. Jeremy is now a passionate advocate of taking brands to the heart of business and not just heart of marketing.

The bulwark of Jeremy’s success has been Julie, a consummate professional, partner & inspiration for many years. Some of Jeremy’s interests include human ego and the impact it has on business and human progress, The history of brands and how they matured and died, Consumers and how they think. feel connect and disconnect ,Golf. Julie is the one who keeps him well grounded.

Jeremy is delighted to have helped & learned from Constantin Nicoloulias, Helmut Paasch, The Dalai Lama and Sri Vajira Sri and a host of other people who have touched him in myriad different ways with their many acts of kindness and their sense of humanity.

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