Aseem has nearly 30 years of experience in insights & consumer strategy, straddling multiple sectors, across highly respected corporations: Nielsen, Johnson & Johnson, Reckitt Benckiser, Abbott, and Sony Pictures Networks. Aseem has handled key markets in Asia Pacific (Malaysia and Indonesia) and South Asia (Bangladesh, Sri Lanka, and Nepal). He has actively worked in FMCG categories like Home Care, Personal Care, fabric care, Foods and baby-care, health-care, and media & broadcasting.

He was instrumental in leading the corporate insights and Consumer Strategy team at Sony Pictures Networks India. At Sony, he played a key role in the genre understanding and positioning of new channels — Sony Yay! and Sony Marathi, and repositioning of the OTT platform, Sony Liv. He also helped create a knowledge base of TV viewers at two extreme ends of the spectrum - the rural TV viewer and the upwardly mobile urban viewer. He conceptualised and implemented SIEVE, an initiative that integrated social listening, CRM, and data analytics to unearth real-time insights. As a result, the network got the capability of getting real-time insights to their shows, which were translated into immediate action.

This is Aseem’s second stint in consulting. He had earlier co-founded and run Autumn Leaves, an innovation consulting firm, in 2011-2013. The company employed design thinking principles to create business solutions, covering areas such as brand creation, brand (re)positioning, and product ideation, etc. He worked with marquee companies like Castrol, Colgate Palmolive, Danone, ITC (foods and personal care businesses), Pernod Ricard, Pidilite, Reckitt Benckiser, VST, etc., and was directly involved in giving shape to new initiatives for these companies.

Aseem is passionate about the business of generating insights and using them to create better solutions that encompass all aspects of business. He is equally passionate about running - he has been running for more than 10 years and has also helped other runners as a pacer and running event organiser.