Pranay started his career at early age of 16, in family owed businesses. As a person, he is known for innovative business solutions & ideas which act as catalysts fetching right results. PC's journey of 23 years in Sales, Marketing, Processes and new ventures in India, Middle East and East Africa has contributed significantly to FMCG industry. Last 7 years, in the role of independent business consultancy, have strengthened his learning curve across Govt sectors, SME, Trust & Private businesses in various sectors.

Way back, Pranay prime moved systems-led sales and reporting structures, information capture in a transparent manner in Marico, which led to transformation of FMCG from old paper recording to paperless records avoiding confusion and chaos in figures. Distribution at Godrej Sara-Lee was redefined with splitting age-old channel sales into Premium and Mass Trade with visibility across 15K premium outlets in India with exclusive service. As a leader in Bambino Agro, Ravalgaon Sugar, and Elite Food, PC was involved in branding, process-oriented working, scaling operations in HORECA, and migration of business to various geographies

Thereafter, 2 years as director of Nandan Products have displayed the capacity to work, expand and deliver results. 7 years expedition as a business consultant has been special due to varied experience in industries like Agro-Machinery, EV, Pyrolysis, Commercial Furniture, Carbon Credit, Industrial Automation, and last but not the least, Stock trading & analysis.

Capability mapping, Team building, Efficiency enhancement, Devising simple yet effective processes, Branding, Strategy development, and Innovation in business are PC's core areas of expertise.

According to Pranay, transformation is achieved through Innovation, Scalability, Affordability, Universality, Fast deployment, Excellence and Sustainability.