In his current area of work, Shiv has two obsessions - People and Process. His approach with companies focuses on highlighting the intricate dependencies between the two. He operates on the fundamental premise that there are no poor performers, only poor processes - whether in their relevance, design, or implementation. Shiv's point of entry into this area of work has been through leading the transformation at India's largest apparel company into an omni-channel entity. Since then, he has gone on to set up an independent practice in customer-centricity and organisational transformation.

In the path to transformation, Shiv has proven that organisations are best helped through Continuous Facilitation. While consulting focuses on knowledge-transfer, facilitation enables capability-transfer — which is at the heart of sustainable change. Creating a plethora of distinctive practices across functions becomes an organisation's secret sauce.

Shiv's engagements over the last three years across for-profit and not-for-profit organisations have helped them achieve their customer-centricity ambitions by fully embracing the path of organisational change.

Over 28 years, Shiv's career has been built on a deep understanding of consumer behavior, marketing, communications, analytics, and e-commerce. He brings with him an entrepreneurial mindset with hands-on experience leading strategy, design, and execution for key businesses, while ensuring a balance between process and revenue outcomes. Track record of aligning business leadership around a customer-centric vision, leading inspired teams, integrating new technologies and practices, and driving external collaborations to create tangible transformation outcomes.

In addition to his corporate career across companies like JWT, Arvind Brands, Aditya Birla Fashion and Retail, and Aditya Birla Management Corp, Shiv has been an entrepreneur twice in his life. The first was between 1995 and 1997 when he was brought in as a third partner at a Design and Communication Consultancy firm called Resource Communications, while the second was between 2005 and 2007 when he was instrumental in setting up a mobile payments company and a boutique travel consultancy that his wife runs even today.