| Business strategy | ||
| Market In-sighting | Culture [Fore-sighting] | Category [Emotive, Experiential, Behavioral] | Business [Construct, Core assets & capabilities, P&L drivers] | |
| Business value | Business strategy, models & drivers | Organization design | Expansion footprint | New strategic business ideas | |
| Strategic marketing | ||
| Brand | Brand → Business strategy | Valuation led diagnostics | Brand Positioning & Portfolio management | |
| Consumer engagement | Brand led design | Communication | Strategic activations | Digital engagement | |
| Innovation | Innovation strategy & portfolio management | Process design | Innovation creation : Concepts fusing insights & cross domain technology | |
| Business operations | ||
| Efficiency & Quality | Continuous efficiency extraction | Value re-engineering | Value chain redesign | Productivity process & cultures | Quality assurance | |
| Operations start up | Vendor development | Line stability | Standards design | |
| Capability & decision support | ||
| Capability development | Collaborative work-shopping & training | On job capability development processes | Executive mentoring | |
| Internal engagement | Proposition basis insights | Realignment away from internal …towards external consumers | Making external strategy travel internally | Strategic process design | Non prescriptive & interactive customized processes | UnProcess SM process development platform |
| Decision support products | Strategy sustenance solutions | Digital decision support solutions | Interactive guidance to find the right solution | |
