Our Operating Pillars & IPs
We push ourselves to have distinctively relevant points of view on business. Converting those points of view into proprietary IPs or thereafter into client specific processes or further deploying interactive, digital solutions modelled around them helps our clients. They continue to take advantage of our collaboration long after we have completed the projects.
| 1. Complex Market Challenges & Business Transformation | ||
| Low Growth | : Uncovering opportunities in business model for growth reboot or acceleration | |
| Entry | : New Opportunity investment; New category / creation; New geography | |
| Turnaround | : High Importance, low urgency business flanks legacy of experiments with low to mixed success low to negative margin P&L business. |
Expansion | : Brand / Consumer segment / Insight Led Expansion to new Categories. | Brand & Business Reboot | : Organisation transformation around Consumer centricity / brand centricity / strategic rebranding |
2. Insight Centricity
Double EspressoSM
Pattern recognition system for identifying patterns in diverse context.
SublimeSM
Process to uncover deep cultural truths or insights about a market.
Deploys extensive cultural semiotics.
360SightSM
Multi-dimensional Market Insights with Consumer at the core.
Linking P&L value drivers in Category, Geography, Organisation.
Insight Bridge: Straddling Cultural, Emotive, Experiential, Behavioural spaces
Org SightSM
Insight → Imperatives → Implications for Organisation : Capable of ‘travelling’
3. Customised business strategy & programs
ConstructSM
Implications → Market Face → Operations.
Consequent business construct : Focus on key shifts from default.
Feasible shifts in organisation design.
Key capabilities, Key processes, Key metrics : On job decision support system : QnASM.
Hero Programs
Implications → Hero Programs : Program Strategy
Level 1 : Brand, Innovation, Customer Engagement
Level 2 : Operations, People Hero Projects → Program Design | In partnership with a coalition of domain experts
4. Collaborative process
BiztimateSM
Multi stage collaboration with stakeholders through collaborative workshops with business across functions
Supplementary external category / geography expert interviews
Right-framing the problem or opportunity followed by strategic solution
360 degree ownership
InOutSM
Workshops with employees at large to help them re-purpose their role.
Beyond internal customers to Chosen consumer & Chosen strategy
Program Design & Deployment
Bringing in appropriate Best in Class partners
Analytics | Brand & Business Valuation | Semiotics | Design | Loyalty Management | Communication & Activation
5. Accountability
Multi stage modular approach.
Accountable remuneration : High satisfaction linkage ~ 35 to 50%.
6. Strategy sustenance
UnProcessSM
An on job capability building & process assurance paradigm
Non bureaucratic, pioneering QnA SM approach
On job customised solution design: Digital interactive product deployment.
Distinct validated IPs in the following areas:
Organic growth mining | Business opportunity modelling
Brand franchise management | Role of brand in business | Brand development | Brand : Design translation | Brand property development
Innovation creation | Innovation management | Innovation portfolio management.
Communication development | Strategic activation
Retail Empathy
